What We Do...
Every show has a rhythm, and The Velvet Concierge ensures every moment behind the scenes flows effortlessly. Whether it’s preparing the space, caring for the artist, supporting the crew, or managing the moving parts that make performance days run smoothly, we handle the details with intention and discretion.
Our role is simple: create comfort, reduce stress, and elevate the backstage experience so artists and teams can focus entirely on the work they came to do. Below is a look at the specialized support we provide throughout the day.
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Artist Concierge Support
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Dressing room setup & ambiance
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Luxury welcome baskets
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Wellness, spa & glam appointments
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Private dining & reservation coordination
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Quiet space creation & pre-show comfort
Backstage Hospitality
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Hydration stations & premium snacks
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Allergy-friendly + dietary-specific setups
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Fresh towels, amenities & comfort items
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Premium add-ons (flowers, candles, teas)
Crew Support
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Load-in breakfasts & coffee runs
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Crew meals & late-night pickups
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Emergency supply runs
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Hydration & comfort setups
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On-site support for techs & operators
Logistics & Touring Essentials
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Transportation, vehicle & driver coordination
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Airport arrival/departure support
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Gear, wardrobe & supply pickups
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Hotel check-ins and special requests
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Booking local services (spa, physio, massage, wellness, grooming)
VIP & Agency Support
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Day-of-show management
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VIP guest care
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Confidential handling of sensitive requests
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Last-minute problem solving
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Discreet, professional communication with tour managers


Founder's Vision
Sonia-Michelle, the founder of The Velvet Concierge, has always been passionate about providing exceptional hospitality experiences.
Her journey in the industry led her to create a service that focuses on personalized care, attention to detail, and a commitment to delivering luxurious experiences at an accessible price point.
The Velvet Concierge is a reflection of Sonia-Michelle's dedication to enhancing the overall experience for artists and ensuring that every event is truly memorable.